SQUARE ENIX POP-UP HONG KONG Lands in Hong Kong!
SQUARE ENIX, the renowned Japanese game company, is opening its first official pop-up store in Hong Kong. The store brings together three of its iconic game series—Final Fantasy, Dragon Quest, and NieR—with a special focus on celebrating the 25th anniversary of Final Fantasy IX and the 15th anniversary of the NieR series. Fans will have the opportunity to explore a range of premium merchandise and exclusive special editions, enjoy unique interactive photo opportunities, and immerse themselves in this fantastical gaming universe!
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SQUARE ENIX POP-UP HONG KONG Details
Venue：K11 Art Mall 
Date：2025, Aug19 – Sep1
Time：11:00am-9:00pm※Opening hours on the first day (August 19) are from 5:00 PM to 9:00 PM. We appreciate your understanding.
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SQUARE ENIX Limited Store celebrates the “25th Anniversary of Final Fantasy IX” and the “15th Anniversary of the NieR Series” with specially designed photo spots throughout the venue, including:
■Popular Characters and Mascots Theme Wall
Classic characters like Slimes, Chocobos, and Moogles have been transformed into dynamic illustrations adorning the entire store. Fans can hunt for their favorite characters to snap photos with.
■Slime and Chocobo Large 3D Figurine
At the entrance to the venue, large 3D figures of the super cute Chocobo and Slime characters from Final Fantasy and Dragon Quest will be displayed, sure to become the most popular photo spot.
■“Final Fantasy IX 25th Anniversary” and “NieR:Automata” Character Figurine Photo Zone
Final Fantasy IX and NieR: Automata characters are recreated at life-size proportions, allowing fans to pose alongside the protagonists for exclusive commemorative photos.
Selected Product
The pop-up store features a curated selection of popular merchandise from Final Fantasy, Dragon Quest, and NieR—fans won’t want to miss out! Below are images of some featured items.
Event Exclusive Premium
Final Fantasy IX 25th Anniversary · NieR Series 15th Anniversary Exclusive Special Offers.
Celebrating the opening of the first SQUARE ENIX Hong Kong pop-up store, this limited-time venue offers fans exclusive store-themed items and special commemorative gifts for the 25th anniversary of Final Fantasy IX and the 15th anniversary of the NieR series:
